We have an exciting opportunity for a Senior Marketing Executive to join one of the UK’s leading providers of IT services.

Working with the marketing team the Senior Marketing Executive will create a regular steam of content to market both services and solutions, alongside supporting the GTM plan.

Key Responsibilities:

  • Work with key stakeholders within the business to understand the services and solutions provided
  • Create Sales enablement content, marketing content and execute on a GTM plan for these services
  • Copywriting to support content development
  • Production of sales materials such as crib sheets, battle cards, objection-handling materials, data sheets to support sales with campaign
  • Contribute to the development of propositions and propose effective marketing plans to drive the sales of propositions and core services developed
  • Be able to apply full marketing mix to any campaign activity planned
  • Responsible for ensuring that campaigns are run to time and on budget
  • Be able to report accurately and concisely to demonstrate success and ROI
  • Effectively track and analyse marketing ROI, specifically cost per lead, cost per opportunity etc.
  • Travel to meetings and events as required

Knowledge and Experience:

  • Several years marketing experience, ideally with a service or tech provider
  • Understanding of public and private market sectors, market trends, and the competitive landscape
  • Proven track record in developing & delivering successful campaigns with demonstrable ROI
  • Demonstrate the ability and have prior experience of developing campaign plans to achieve business outcomes and then executing against the plan
  • Approaches challenges creatively but with the end goal in mind
  • Quickly build and leverage working relationships with stakeholders at all levels
  • Excellent copywriting skills
  • Demonstrate experience in carrying out research, particularly in relation to campaign planning
  • A self-starter who is self-motivated and able to proactively manage their own projects
  • A creative approach to overcoming problems
  • Positive attitude to change and ability to adapt in different circumstances
  • Preferably hold a higher education degree/diploma or comparable evidence of structured learning