This is an exciting chance to join a leading property business in London. They are looking to hire a Marketing manager to take responsibility for developing and executing content marketing, sales enablement and social media activity.

Reporting to the Marketing Director, you will oversee content and copy across all online and offline channels, ensuring brand quality, tone of voice and consistency. You also develop monthly marketing activities to drive quality leads and sales.

In addition you will manage all social media channels and drive brand awareness and customer engagement

Responsibilities: 

  • Develop and implement a content marketing strategy to increase brand awareness, generate quality leads and viewings and improve customer journeys to reduce customer churn
  • Develop all content copy for the new website including corporate, product, site pages and ensuring content is optimised for SEO
  • Manage all customer email communications
  • Execute the quarterly internal newsletter with the HR team and other ad hoc internal communications to ensure all staff are informed and engaged in the company strategy and commercial updates
  • Support the Marketing Director with PR communications
  • Produce regular long-form copy in the form of blogs, e-guides and case-studies
  • Act as a ‘brand guardian’ for content, to ensure content follows the brand guidelines/tone of voice and is grammatically correct
  • Develop and maintain the product proposition positioning and product portfolio
  • Develop and manage all marketing collateral,digital and print merchandise in alignment with the new market positioning including; brochures, flyers, letters etc.
  • Create compelling email marketing campaigns and templates for outreach, lead generation and customer engagement
  • Maintain and manage the marketing collateral Digital Asset Management platform
  • Create customer video testimonials and manage the YouTube channel
  • Create, schedule and post original and imaginative social content that drives incremental social channel followers, engagement, quality lead generation and brand awareness
  • Manage all social media channels and respond to all customer comments and queries including poor customer reviews
  • Educate colleagues on the best use of local site level social media marketing via social media best practice guides, and developing social media templates
  • Report on social media channel growth, engagement, leads and sales, monitoring the success of activity and giving recommendations for future strategies
  • Create snackable content for social media channels such as blogs, customer interviews, case studies, employee videos etc.
  • Create ad-hoc assets with Adobe Creative Cloud products (e.g. Photoshop, InDesign, Illustrator)

Experience required:

  • You’ll be an experienced communications specialist (property experience is desirable)
  • Email Marketing and CRM Marketing Experience (Mailchimp, Salesforce, Pardot)
  • Email Marketing and CRM Marketing Experience (Mailchimp, Salesforce, Pardot)
  • Extensive experience of results driven social media marketing using Hootsuite or other social media platform
  • Excellent professional writing skills and proficient in writing for a variety of formats
  • Experience writing copy for all marketing collateral, including website copy, customer emails, sales brochures, flyers and letters etc.
  • A hands-on passionate creative who thrives in a fast-paced commercial environment
  • Ability to work autonomously and collaboratively with key stakeholders